No, this is nothing to do with the Hugos. The Guardian is reporting the creation of a new literary prize especially for reviewers. It is to be called the Hatchet Job of the Year. And someone thinks that this is going to improve the public profile of literary critics.
I should note here that I’m perfectly happy for people to write destructive reviews of books that really deserve it. This morning Jon Courtenay Grimwood tweeted about this review in The Guardian, which includes some remarkably bad samples of sentences from the book in question. And a friend phoned me today for a second opinion on an excoriation of a different book which also deserved it, for rather different reasons. But to suggest that the sole purpose of book reviewing is being destructive, well it is no wonder people have such a bad impression of reviewers.