I am occasionally asked why I describe the place where I live as “Darkest Somerset”. There are many reasons for this, but one of them is that the place is practically invisible to the rest of the country, especially the media. They don’t quite know that it is here.
How do I know that? Well, Sky has made a big fuss about their coverage of the Twenty20 Champions’ League. All three games so far have been shown in full. Today an English team finally takes center stage. But it is Somerset, so Sky is not bothering to show the game.
Of course there is a full program of international soccer and Heineken Cup rugby to worry about. I wouldn’t expect cricket to supplant that. But Sky has four sports channels. Somerset’s match against the IPL champion Deccan Chargers is apparently of less importance than a minor European golf tournament and a netball match between England and Malawi.
I’m actually quite pleased for the netball team, because UK sports broadcasters are notoriously sexist. But this should give you a very clear idea of how little notice folks in London take of my part of the country.
Fortunately Sky appears to have allowed Eurosport to show the game, so I may be able to watch some of it.