Social media is a rapidly evolving space, and not just because of changes in hardware and software. We monkeys are learning new ways to interact, and devising new rules for it. Part of this involves coining new words. We are probably all familiar with “trolling” and “derailing”. We may be less familiar with the term “gaslighting”, though use of both the technique and term are quite common in posts I see. Yesterday I learned a new word: “sealioning”. There’s an explanation here. Again the technique is very common, so I’m not surprised that it has acquired a name.
What interests me about this is that these are all forms of rhetorical device. It is almost as if we were back in Athens learning the rules of public discourse once again. I suspect this is a very fertile area for research.