As many of you will know, one of my favorite things in life is shopping for clothes. I do it lots, and probably have far more clothes than I actually need. I have been very fortunate in life in that I have never been challenged in a shop. I just go in, select stuff, try it on, and if I like it I buy it. Apparently I have been doing this all wrong. What should have happened to me is what happened to this poor girl.

Now it so happens that I’m quite fond of New Look. I have bought a lot of clothes from them in the past. However, I’m also not very good at getting up in the morning, and I really don’t see why I should have to, just because I am “trans-gendered”. Nor do I see why the poor staff should have to open up early so as to prevent me from frightening their regular customers, as presumably I have been doing for years without realizing it.

What I think is going on here is a great deal of flailing around by corporate PR people who haven’t got a clue what they are dealing with. And who can blame them, given how the UK media portrays trans people?

If you happen to read this, New Look, and you will be doing so if you are paying attention on Twitter, what you guys need is some training. I know it would be difficult and expensive to train all shop staff, but people at your head office need help. I know people who can provide it. Get in touch.

Oh, and can I keep shopping in your stores without making a special appointment? Pretty please?